1/6/2024 0 Comments Define habits in psychology![]() ![]() And even if you can change somebody’s attitude, that doesn’t necessarily change their behavior. Now those links between information and attitude change, that’s not a very reliable link. If we give people information that will then change their attitude, and then with attitude change they will then change their behavior. And so I decided to give this problem a name, this fallacy a name and that’s what it’s called, the information action fallacy. Can you share with us what this fallacy is, and then share the three components of your behavior change model.īJ Fogg: For decades, maybe longer, people have assumed that if you just give people information it will change their behavior. And I believe it’s this fallacy that helped you create your model of behavior change. ![]() One of the things that first drew me to your work, BJ, was that you referred to something called the information action fallacy. As many of our listeners know, I have long been fascinated by persuasion and behavioral change. I’ve been looking forward to talking to you. Welcome, BJ.īJ Fogg: Thank you for inviting me. Finally, he’s the author of two great books, Persuasive Technology and Tiny Habits. BJ also coaches companies and executives around the world. He is the founder and director of the Stanford Behavior Design Lab. BJ is a Research Associate and Adjunct Professor at Stanford University. Today I am really looking forward to speaking with BJ Fogg. Welcome to Think Fast, Talk Smart, a podcast. ![]() I’m Matt Abrahams, and I teach Strategic Communication at Stanford Graduate School of Business. But before you can make choices from your habits, you first have to form habits. Matt Abrahams: Turning habits into choices is a big motivator for the teaching and communication coaching that I do. ![]()
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